E.F. Schumacher said it best: “Small is beautiful”. It’s the little things in life which lead us towards our ultimate goals. His economic theories were based around old traditions, caring for the environment and the humanisation of the worker. This set of philosophies has helped shape the evolution of Immergruen, and it’s from this basis that we start the next stage of our incredible journey.
Immergruen means “periwinkle” in German, a small but beautiful plant renowned for its healing properties. This evergreen plant is one of our inspirations, representing a long tradition of organic food production in Austria. In this small European country, organic food is not only hugely popular, it uses more farmland as a percentage than any other European country. We want to bring this passion for incredible food to the UK.